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Welcome to SMG Swiss Marketplace Group AG

We are a pioneering network of online marketplaces and a leading European digital company that simplifies people's lives with forward-looking products.

A little bit about us to help ignite your imagination

SMG Swiss Marketplace Group AG came together following the merger of Scout24 Switzerland and TX Markets in 2021. A union which included some of Switzerland's most well-known leading marketplaces.

Our exciting portfolio currently spans four business areas and includes Real Estate (immoscout24.ch, homegate.ch, ImmoStreet.ch, home.ch, Acheter-Louer.ch), Automotive (autoscout24.ch, motoscout24.ch, CarForYou), General Marketplaces (anibis.ch, tutti.ch, Ricardo.ch) and Finance and Insurance (financescout24.ch).

Become a part of our winning team at SMG

We hire the best digital talents to meet the highest demands of our users and customers in Switzerland. In return, we offer you an attractive, innovative, friendly and fast-paced work environment where you can reach your full potential, achieve your goals, and your successes are celebrated.

Join us in this exciting role and support our General Marketplaces team as our new

SEO Manager (80-100%) m/f/d (hybrid)

SMG's Organic Growth (SEO) Team is looking for an experienced SEO Manager to join one of its portfolio brands. If a passion for SEO drives you, and you have a proven track record of success with YMYL sites and looking for a new challenge in the finance and insurance industry, this position is exactly for you. In recent years the team has successfully crafted a unique approach to shaping organic growth across a portfolio of owned marketplaces and online products. We're looking for a talented team player who wants to develop itself on edge between Organic Growth/SEO and Content Marketing. The one who will take ownership of FS24's emerging brand and push it towards exponential growth. The one who will connect the dots between departments, facilitate and strengthen the growth mindset and develop educational processes that will lead to achieving growth goals.
Job

While working directly with a product team and supported by the Organic Growth (SEO) Team, your goal is to ensure that the SEO state of the art is applied and organic growth opportunities are chased. With a focus on content-based solutions, you are in charge of defining and executing initiatives that lead to achieving business goals. Working for FinanceScout24 (one of the youngest brands in SMG's portfolio) you will have a chance to dive into a startup world, challenge your colleagues, deliver product value, and get proper recognition from business stakeholders regarding achieved growth. You will also participate in Organic Growth/SEO team development, working closely with SEO Data Analyst and Group Head of SEO.
Task
  • As an integral part of the FS24 marketing team, you will own the SEO channel and be a proxy between the Group Organic Growth (SEO) Team and FS24's teams (product, data, sales, and marketing).
  • Shape FS24's Organic Growth/SEO strategy in collaboration with product, data, marketing and communication teams
  • Work hand in hand with product teams and software developers to deliver the state of art SEO for the platform
  • Participate in product development, supporting product teams with SEO knowledge
  • Introduce initiatives that lead to strengthening organic growth and achieving goals
  • Be an advocate of Organic Growth/SEO processes among the non-marketing teams. Educate, share and engage.
  • Utilize SEO x SEM synergies to achieve a sustainable way of achieving business goals
  • Take care of the CWV & #webperf optimization (work hand in hand with developers and with support from the central team)
  • Mastermind stakeholders relations and own SEO communication channels
  • Work with the Organic Growth (SEO) Team to further optimize the processes and team culture.
Experience and Skills
  • Proven track record of success with YMYL sites
  • Previous experience with setting up successful Content Marketing strategies
  • Utilizing SEO x SEM synergies
  • Understanding of combined organic growth
  • Keyword research & search intent analysis
  • Keyword & Content gap analysis
  • OKRs
  • CMS management experience (Drupal preferably)
  • Previous experience in working with product teams
  • Fluent German and English are a must. French would be an advantage. Please mind that internal company communication happens in English.
Tool Stack
  • Chrome Developer Tools
  • JetOctopus/Screaming Frog
  • Google Data Studio
  • Ahrefs/SEMrush
  • Search Pilot
  • Google Analytics
  • Google Search Console
  • Asana/Jira
  • Notion
Team

Eight Organic Growth enthusiasts are on a mission to skyrocket SMG's marketplaces organic acquisition. The management strongly supports them with constant personal and professional development. Utilizing R&D resources, a data-driven approach, and following user-centricity, have proven successful. We are hungry for more! Become one of us and help us rock!
Benefits you'll love
  • Flexible working hours and a culture of trust
  • Remote working with the possibility to work in our offices with your peers when you choose
  • Regular hackathons: explore, collaborate, and ideate on the things you think matter
  • Team-building activities, budget to spend time and build chemistry and trust with your team in a non-work setting or set up off-site working days to kickstart a new challenge in the most optimal way
  • Great office facilities with opportunities for plenty of social interactions, after-work-apéros, and regular company-wide events
  • Free Gym Facilities (Flamatt office)
We are looking for digital talent to meet the highest expectations of our users and customers in Switzerland. We offer an environment in which you can make a big difference and your successes are celebrated. We look forward to hearing from you! For more information about the company go to www.swissmarketplace.group
Contact

Dominik Udovicic
job@swissmarketplace.group
Address
SMG Swiss Marketplace Group
Werdstrasse 21
8004 Zürich